Principles of marketing / Geoffrey Randall.
Material type:
TextSeries: Routledge series in the principles of managementPublication details: London ; New York : Routledge, 1993Description: vii, 249 p. : ill. ; 24 cmISBN: - 0415072662
- 9780415072663
- HF5415 .R3233
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Methodist University Library Main General Stacks | Reference | HF5415 .R3233 (Browse shelf(Opens below)) | Available | 36592 |
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| HF5415 .P96 Epic content marketing : | HF5415 .R2354 Marketing today | HF5415 .R322 Effective marketing / | HF5415 .R3233 Principles of marketing / | HF5415 .S745 Marketing | HF5415 .S745 Marketing | HF5415 .S745 Marketing |
Includes index
1. Introduction --
2. Understanding environments and markets --
3. Understanding customers and consumers --
4. Marketing information --
5. Segmentation and positioning --
6. The marketing mix and targeting --
7. Product policy --
8. New product development --
9. Pricing --
10. Advertising and promotion --
11. Personal selling --
12. Distribution --
13. Marketing of services --
14. Industrial marketing --
15. International marketing --
16. Putting it all together --
strategy and planning.
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