Principles of marketing / (Record no. 1746)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01006pam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0415072662 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780415072663 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .R3233 |
| 100 1# - AUTHOR | |
| Personal name | Randall, Geoffrey, |
| 245 10 - TITLE | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Geoffrey Randall. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London ; |
| -- | New York : |
| Name of publisher | Routledge, |
| Year of publication | 1993 |
| 300 ## - DESCRIPTION | |
| Number of Pages | vii, 249 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES | |
| SERIES | Routledge series in the principles of management |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | 1. Introduction --<br/>2. Understanding environments and markets --<br/>3. Understanding customers and consumers --<br/>4. Marketing information --<br/>5. Segmentation and positioning --<br/>6. The marketing mix and targeting --<br/>7. Product policy --<br/>8. New product development --<br/>9. Pricing --<br/>10. Advertising and promotion --<br/>11. Personal selling --<br/>12. Distribution --<br/>13. Marketing of services --<br/>14. Industrial marketing --<br/>15. International marketing --<br/>16. Putting it all together --<br/>strategy and planning. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 17/10/2012 | HF5415 .R3233 | 36592 | Books |