Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr..
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TextPublication details: Mason, Ohio : Thomson Higher Education, c2008.Edition: 9th edDescription: xxxi, 671 p. : col. ill. ; 28 cmISBN: - 9780324544015 (pbk.)
- 0324544014 (pbk.)
- 2900324362083
- HF5415 .L16
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Methodist University Library Main General Stacks | Reference | HF5415 .L16 (Browse shelf(Opens below)) | Available | 38917 |
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| HF5415 .K84 Principles of marketing / | HF5415 .K84 Principles of marketing / | HF5415 .L16 Marketing / | HF5415 .L16 Introduction to marketing / | HF5415 .L2624 Marketing | HF5415 .L2624 Marketing / | HF5415 .L36 Marketing / |
Previous ed.: 2006.
"International student edition"-- cover.
The world of marketing
Analyzing Marketing opportunity
Product Decisions
Distribution decisions
Promotion decisions
Pricing decisions
Technology-Driven marketing
Glossary
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