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Introduction to marketing /

McDaniel, Carl D.

Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.. - 9th ed. - Mason, Ohio : Thomson Higher Education, c2008. - xxxi, 671 p. : col. ill. ; 28 cm.

Previous ed.: 2006. "International student edition"-- cover.

The world of marketing
Analyzing Marketing opportunity
Product Decisions
Distribution decisions
Promotion decisions
Pricing decisions
Technology-Driven marketing
Glossary

ISBN: 9780324544015 (pbk.) 0324544014 (pbk.)

ISSN: 2900324362083

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / .L16

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