Includes index

Part One -- An Introduction to Corporate Strategy
Chapter 1. Corporate Strategy
Chapter 2. A Review of Theory and Practice

Part Two -- Analysis of the Environment
Chapter 3. Analysing the Environment -- the basics
Chapter 4. Analysing Markets and Competitors
Chapter 5. Analysing Customers

Part Three -- Analysis of Resources
Chapter 6. Analysing Resources -- The Basics
Chapter 7. Analysing Human Resources
Chapter 8. Analysing Financial Resources
Chapter 9. Analysing Operational Resources

Part Four -- The Purpose of the Organisation
Chapter 10. Purpose Shaped by Vision, Leadership and Ethics Chapter 11. Purpose Emerging from Knowledge, Technology and Innovation
Chapter 12. Purpose Delivered Through Corporate and Business Objectives Part Five -- Developing the Strategy
Chapter 13. Developing Strategic Options -- the Prescriptive Process
Chapter 14. Strategy Evaluation and Development -- the Prescriptive Process
Chapter 15. Finding the Route Forward -- Emergent and Prescriptive Approaches
Chapter 16. Organisational Structure and Style and People Issues Part Six -- The Implementation Process
Chapter 17. Resource Allocation, Strategic Planning and Control 18. Government, Public Sector and Not-for-Profit Strategies
Chapter 19. International Expansion and Globalisation Strategy Chapter 20. Strategy Dynamics and Entrepreneurial Strategy
Chapter 21. Managing Strategic
Chapter Change 22. Building a Cohesive Corporate Strategy