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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
Material type:
TextPublication details: Mason, OH : Thomson/South-Western, c2008.Edition: 9th edDescription: xxxi, 671 p. : ill. ; 29 cmISBN: - 0324362080 (hbk. : student ed.)
- 0324544863 (hbk. : instructor's ed.)
- 9780324544862
- HF5415 .L16
Contents:
The world of marketing --
Analyzing marketing opportunity --
Product decisions --
Distribution decisions --
Promotion decisions --
Pricing decisions --
Technology-driven marketing.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Methodist University Library Main General Stacks | Reference | HF5415 .L16 (Browse shelf(Opens below)) | Available | 37748 |
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| HF5415 .K636 Principles of marketing / | HF5415 .K84 Principles of marketing / | HF5415 .K84 Principles of marketing / | HF5415 .L16 Marketing / | HF5415 .L16 Introduction to marketing / | HF5415 .L2624 Marketing | HF5415 .L2624 Marketing / |
The world of marketing --
Analyzing marketing opportunity --
Product decisions --
Distribution decisions --
Promotion decisions --
Pricing decisions --
Technology-driven marketing.
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