Marketing / (Record no. 1693)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00786cam a22002054a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324362080 (hbk. : student ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324544863 (hbk. : instructor's ed.) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780324544862 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L16 |
| 100 1# - AUTHOR | |
| Personal name | Lamb, Charles W. |
| 245 10 - TITLE | |
| Title | Marketing / |
| Statement of responsibility, etc | Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. |
| 250 ## - EDITION | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Mason, OH : |
| Name of publisher | Thomson/South-Western, |
| Year of publication | c2008. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxxi, 671 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | The world of marketing --<br/>Analyzing marketing opportunity --<br/>Product decisions --<br/>Distribution decisions --<br/>Promotion decisions --<br/>Pricing decisions --<br/>Technology-driven marketing. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Hair, Joseph F. |
| 700 1# - OTHER AUTHORS | |
| Personal name | McDaniel, Carl D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 15/02/2013 | HF5415 .L16 | 37748 | Books |