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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995.Description: xlviii, 631 p. : col. ill., col. map ; 29 cmISBN: - 025611319X
- 9780256113198
- HF5415.1 .B4155
Contents:
Marketing in a dynamic environment --
Buying behavior --
Marketing research and market segmentation --
Product and service concepts and strategies --
Pricing concepts and strategies --
Marketing channels and logistics --
Integrated marketing communications --
appendix A. Applications of mathematical and financial tools in marketing decisions --
appendix B. Product marketing plan.
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| HF5415.1 .B4155 Marketing : | HF5415.1 .B4155 Marketing : | HF5415.1 .B4155 Marketing principles & perspectives | HF5415.1 .B4155 Marketing : | HF5415.12 .C2C36 Canadian marketing : | HF5415.12 .E8C37 Cases in European marketing management | HF5415.12 .G67 Rural marketing environment, problems and strategies |
Marketing in a dynamic environment --
Buying behavior --
Marketing research and market segmentation --
Product and service concepts and strategies --
Pricing concepts and strategies --
Marketing channels and logistics --
Integrated marketing communications --
appendix A. Applications of mathematical and financial tools in marketing decisions --
appendix B. Product marketing plan.
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