Marketing : (Record no. 1663)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00973pam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 025611319X |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780256113198 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.1 |
| Item number | .B4155 |
| 100 1# - AUTHOR | |
| Personal name | Bearden, William O., |
| 245 10 - TITLE | |
| Title | Marketing : |
| Remainder of title | principles & perspectives / |
| Statement of responsibility, etc | William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Chicago : |
| Name of publisher | Irwin, |
| Year of publication | c1995. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xlviii, 631 p. : |
| Other physical details | col. ill., col. map ; |
| Dimensions | 29 cm. |
| 440 #4 - SERIES | |
| SERIES | The Irwin series in marketing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Marketing in a dynamic environment --<br/>Buying behavior --<br/>Marketing research and market segmentation --<br/>Product and service concepts and strategies --<br/>Pricing concepts and strategies --<br/>Marketing channels and logistics --<br/>Integrated marketing communications --<br/>appendix A. Applications of mathematical and financial tools in marketing decisions --<br/>appendix B. Product marketing plan. |
| 650 00 - SUBJECTS | |
| Topical Term | Marketing |
| 700 1# - OTHER AUTHORS | |
| Personal name | Ingram, Thomas N. |
| 700 1# - OTHER AUTHORS | |
| Personal name | LaForge, Raymond W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 12/12/2099 | HF5415.1 .B4155 | 12328 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/12/2099 | HF5415.1 .B4155 | 12330 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/12/2099 | HF5415.1 .B4155 | 12329 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/12/2099 | HF5415.1 .B4155 | 27202 | Books | |||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 12/12/2099 | HF5415.1 .B4155 | 12327 | Books | ||
| Fiction | Methodist University Library Main | Methodist University Library Main | General Stacks | 17/07/2000 | HF5415.1 .B4155 | 27201 | Books | ||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 20/07/2000 | HF5415.1 .B4155 | 22900 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 20/07/2000 | HF5415.1 .B4155 | 22901 | Books |