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Marketing Michael J Etzel; Bruce J Walker; William J Stanton

By: Contributor(s): Material type: TextPublication details: New York : Prentice Hall, 1997Edition: 11th edDescription: xxi, 624pg illustrations ; 26 cmISBN:
  • 9780070189546
ISSN:
  • 0070189544
Subject(s): LOC classification:
  • HF5415 .S745
Contents:
Modern marketing 1 Target markets 101 Product 189 Price 271 Distribution 339 Promotion 437 Marketing in special fields 511 Managing the marketing effort 567
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks HF5415 .S745 (Browse shelf(Opens below)) Available 12389
Books Methodist University Library Main General Stacks HF5415 .S745 (Browse shelf(Opens below)) Available 12394
Books Methodist University Library Main General Stacks HF5415 .S745 (Browse shelf(Opens below)) Available 12395

Includes bibliographical references and index

Modern marketing 1
Target markets 101
Product 189
Price 271
Distribution 339
Promotion 437
Marketing in special fields 511
Managing the marketing effort 567

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