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Marketing

Michael J Etzel;

Marketing Michael J Etzel; Bruce J Walker; William J Stanton - 11th ed - New York : Prentice Hall, 1997 - xxi, 624pg illustrations ; 26 cm.

Includes bibliographical references and index

Modern marketing 1
Target markets 101
Product 189
Price 271
Distribution 339
Promotion 437
Marketing in special fields 511
Managing the marketing effort 567

ISBN: 9780070189546

ISSN: 0070189544

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .S745

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