Amazon cover image
Image from Amazon.com

Marketing Etzel micael J, Walker Bruce J., Stanton William J

By: Contributor(s): Material type: TextPublication details: Boston London McGraw-Hill Irwin 2004Edition: 13th edDescription: xxi, 650pgs color illustrations, 28cm mapsISBN:
  • 9780072553727
Subject(s): LOC classification:
  • HF5415 .S745
Contents:
The nature and scope of marketing -- 2 Identifying and selecting markets -- 86 Product -- 206 Price -- 316 Distribution -- 386 Promotion -- 482 managing the marketing effort.-- 568
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415 .S745 (Browse shelf(Opens below)) Available 12397
Books Methodist University Library Main General Stacks HF5415 .S745 (Browse shelf(Opens below)) Available 12398
Books Methodist University Library Main General Stacks Reference HF5415 .S745 (Browse shelf(Opens below)) Available 12396
Books Methodist University Library Main General Stacks HF5415 .S745 (Browse shelf(Opens below)) Available 12400
Books Methodist University Library Main General Stacks HF5415 .S745 (Browse shelf(Opens below)) Available 12399

Browsing Methodist University Library Main shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)

Includes index

The nature and scope of marketing -- 2
Identifying and selecting markets -- 86
Product -- 206
Price -- 316
Distribution -- 386
Promotion -- 482
managing the marketing effort.-- 568

There are no comments on this title.

to post a comment.
Share
Copyright © 2026  MUG Library