Marketing (Record no. 1627)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00718nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072553727 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .S745 |
| 100 ## - AUTHOR | |
| Personal name | Etzel micael J |
| 245 ## - TITLE | |
| Title | Marketing |
| Statement of responsibility, etc | Etzel micael J, Walker Bruce J., Stanton William J |
| 250 ## - EDITION | |
| Edition statement | 13th ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston |
| -- | London |
| Name of publisher | McGraw-Hill |
| -- | Irwin |
| Year of publication | 2004 |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxi, 650pgs |
| Other physical details | color illustrations, |
| Dimensions | 28cm |
| Accompanying material | maps |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | The nature and scope of marketing -- 2<br/>Identifying and selecting markets -- 86<br/>Product -- 206<br/>Price -- 316<br/>Distribution -- 386<br/>Promotion -- 482<br/>managing the marketing effort.-- 568 |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing |
| 700 ## - OTHER AUTHORS | |
| Personal name | Walker Bruce J. |
| 710 ## - OTHER AUTHORS | |
| OTHER AUTHORS | Stanton William J |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 11/03/2006 | HF5415 .S745 | 12397 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 11/03/2006 | HF5415 .S745 | 12398 | Books | |||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 11/03/2006 | HF5415 .S745 | 12396 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 11/03/2006 | HF5415 .S745 | 12400 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 11/03/2006 | HF5415 .S745 | 12399 | Books |