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Marketing Etzel micael J, Walker Bruce J., Stanton William J

By: Contributor(s): Material type: TextPublication details: Boston London McGraw-Hill Irwin 2004Edition: 13th edDescription: xxi, 650pgs color illustrations, 28cm mapsISBN:
  • 9780072553727
Subject(s): LOC classification:
  • HF5415 .S745
Contents:
The nature and scope of marketing -- 2 Identifying and selecting markets -- 86 Product -- 206 Price -- 316 Distribution -- 386 Promotion -- 482 managing the marketing effort.-- 568
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415 .S745 (Browse shelf(Opens below)) Available 12397
Books Methodist University Library Main General Stacks HF5415 .S745 (Browse shelf(Opens below)) Available 12398
Books Methodist University Library Main General Stacks Reference HF5415 .S745 (Browse shelf(Opens below)) Available 12396
Books Methodist University Library Main General Stacks HF5415 .S745 (Browse shelf(Opens below)) Available 12400
Books Methodist University Library Main General Stacks HF5415 .S745 (Browse shelf(Opens below)) Available 12399

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Includes index

The nature and scope of marketing -- 2
Identifying and selecting markets -- 86
Product -- 206
Price -- 316
Distribution -- 386
Promotion -- 482
managing the marketing effort.-- 568

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