Contemporary strategy analysis / Robert M. Grant.
Material type:
TextPublication details: Malden, MA : Blackwell Pub., 2005.Edition: 5th edDescription: xii, 548 p. : ill. ; 26 cmISBN: - 1405119993 (pbk. : alk. paper)
- HD30.28 .G75
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Methodist University Library Main General Stacks | Reference | HD30.28 .G75 (Browse shelf(Opens below)) | Available | 38944 |
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| HD30.28 .D47 Strategic management : | HD30.28 .D4746 Strategic management : | HD30.28 .D69 Fast strategy : | HD30.28 .G75 Contemporary strategy analysis / | HD30.28 .G99 Strategic Management: | HD30.28 .J64 Exploring strategy / | HD30.28 .J64 Exploring strategy / |
Includes index
The concept of strategy --
Goals, values, and performance --
Analyzing the industry environment --
Intra-industry analysis --
Analyzing resources and capabilities --
Organization structure and management systems --
The nature and sources of competitive advantage --
Cost advantage --
Differentiation advantage --
Industry evolution --
Technology-based industries and the management --
Competitive advantage in mature industries --
Vertical integration and the scope of the firm --
Global strategies and the multinational corporation --
Diversification strategy --
Managing the multibusiness corporation --
Current trends in strategic management.
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