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Grant, Robert M.,

Contemporary strategy analysis / Robert M. Grant. - 5th ed. - Malden, MA : Blackwell Pub., 2005. - xii, 548 p. : ill. ; 26 cm.

Includes index

The concept of strategy --
Goals, values, and performance --
Analyzing the industry environment --
Intra-industry analysis --
Analyzing resources and capabilities --
Organization structure and management systems --
The nature and sources of competitive advantage --
Cost advantage --
Differentiation advantage --
Industry evolution --
Technology-based industries and the management --
Competitive advantage in mature industries --
Vertical integration and the scope of the firm --
Global strategies and the multinational corporation --
Diversification strategy --
Managing the multibusiness corporation --
Current trends in strategic management.

ISBN: 1405119993 (pbk. : alk. paper)

Subjects--Topical Terms:
Strategic planning.
Management

LC Class. No.: HD30.28 / .G75