One-stop marketing / Jonathan Trivers.
Material type:
TextPublication details: New York : J. Wiley, 1996.Description: xv, 282 p. : ill., maps ; 23 cmISBN: - 0471133310 (cloth : alk. paper)
- 0471133329 (pbk. : alk. paper)
- 9780471133315
- HF5415 .T713
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| HF5415 .S745 Fundamentals of marketing | HF5415 .S9168 Power promoting : | HF5415 .S9168 Power promoting : | HF5415 .T713 One-stop marketing / | HF5415 .W545 The administration of marketing and selling. | HF5415 .Z53 instructor's manual: | HF5415 .Z54 Marketing / |
Includes bibliographical references and index
I. Marketing. 1. The Quiet Evolution: The Changing Customer. 2. The Loud Revolution: The Changing Retailer. 3. The Smart Marketing Definition. 4. What Marketing is Not. 5.Your Marketing Know-How --
II. Marketing Principles. 6. The 12 Retail Marketing Principles That Work. 7. A Marketing Success Story --
III. Finding Customers. 8. Finding Customers: The Three Steps. 9. Markets: Understanding your Different Customers. 10. Segmenting Markets: Finding Your Core Customers. 11. Building Markets and Creating Benefits --
IV. Keeping Customers. 12. Keeping Customers: Three Best Ways. 13. Avoid at All Costs: Delusions of Adequacy. 14. Don't Be Overserviced. 15. Act Direct, Be Direct.
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