One-stop marketing / (Record no. 1620)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01208cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471133310 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471133329 (pbk. : alk. paper) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780471133315 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .T713 |
| 100 1# - AUTHOR | |
| Personal name | Trivers, Jonathan. |
| 245 10 - TITLE | |
| Title | One-stop marketing / |
| Statement of responsibility, etc | Jonathan Trivers. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York : |
| Name of publisher | J. Wiley, |
| Year of publication | 1996. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xv, 282 p. : |
| Other physical details | ill., maps ; |
| Dimensions | 23 cm. |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | I. Marketing. 1. The Quiet Evolution: The Changing Customer. 2. The Loud Revolution: The Changing Retailer. 3. The Smart Marketing Definition. 4. What Marketing is Not. 5.Your Marketing Know-How --<br/>II. Marketing Principles. 6. The 12 Retail Marketing Principles That Work. 7. A Marketing Success Story --<br/>III. Finding Customers. 8. Finding Customers: The Three Steps. 9. Markets: Understanding your Different Customers. 10. Segmenting Markets: Finding Your Core Customers. 11. Building Markets and Creating Benefits --<br/>IV. Keeping Customers. 12. Keeping Customers: Three Best Ways. 13. Avoid at All Costs: Delusions of Adequacy. 14. Don't Be Overserviced. 15. Act Direct, Be Direct. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 11/08/2000 | HF5415 .T713 | 12323 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 11/08/2000 | HF5415 .T713 | 12325 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 11/08/2000 | HF5415 .T713 | 12324 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 11/08/2000 | HF5415 .T713 | 22960 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 11/08/2000 | HF5415 .T713 | 22962 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 11/08/2000 | HF5415 .T713 | 22961 | Books | |||
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 19/10/2021 | HF5415 .T713 | 12322 | Books |