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Exploring strategy / Gerry Johnson, Richard Whittington, Kevan Scholes.

By: Contributor(s): Material type: TextPublication details: Harlow, Essex ; Cape Town : Pearson Education, 2011.Edition: 9th edDescription: xxix, 562 p. : ill. (some col.) ; 27 cmISBN:
  • 9780273732020 (pbk.)
  • 0273737023 (pbk.)
Subject(s): LOC classification:
  • HD30.28 .J64
Contents:
Chapter 1 Introducing Strategy Part I - THE STRATEGIC POSITION Introduction to Part I Commentary on strategy lenses Chapter 2. The environment Chapter 3. Strategic Capabilities Chapter 4. Strategic Purpose Chapter 5. Culture and Strategy Commentary on Part I The strategic position Position Part II - STRATEGIC CHOICES Introduction to Part II Chapter 6. Business Strategy Chapter 7. Corporate strategy and diversification Chapter 8. International strategy Chapter 9. Innovation and entrepreneurship Chapter 10. Mergers, acquisitions and alliances Commentary on Part II Strategic Choices Part III - STRATEGY IN ACTION Introduction to Part III Chapter 11. Evaluation strategies Chapter 12. Strategy development processes Chapter 13 Organising for success Chapter 14. Leadership and strategic change Chapter 15. The practice of strategy Commentary on Part III Strategy in Action
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Books Methodist University Library Main General Stacks Reference HD30.28 .J64 (Browse shelf(Opens below)) Available 34817
Books Methodist University Library Main General Stacks Reference HD30.28 .J64 (Browse shelf(Opens below)) Available 34818

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Includes index

Chapter 1 Introducing Strategy
Part I - THE STRATEGIC POSITION
Introduction to Part I
Commentary on strategy lenses
Chapter 2. The environment
Chapter 3. Strategic Capabilities
Chapter 4. Strategic Purpose
Chapter 5. Culture and Strategy
Commentary on Part I The strategic position

Position Part II - STRATEGIC CHOICES
Introduction to Part II
Chapter 6. Business Strategy
Chapter 7. Corporate strategy and diversification
Chapter 8. International strategy
Chapter 9. Innovation and entrepreneurship
Chapter 10. Mergers, acquisitions and alliances
Commentary on Part II Strategic Choices

Part III - STRATEGY IN ACTION
Introduction to Part III
Chapter 11. Evaluation strategies
Chapter 12. Strategy development processes
Chapter 13 Organising for success
Chapter 14. Leadership and strategic change
Chapter 15. The practice of strategy
Commentary on Part III Strategy in Action

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