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Johnson, Gerry.

Exploring strategy / Gerry Johnson, Richard Whittington, Kevan Scholes. - 9th ed. - Harlow, Essex ; Cape Town : Pearson Education, 2011. - xxix, 562 p. : ill. (some col.) ; 27 cm.

Includes index

Chapter 1 Introducing Strategy
Part I - THE STRATEGIC POSITION
Introduction to Part I
Commentary on strategy lenses
Chapter 2. The environment
Chapter 3. Strategic Capabilities
Chapter 4. Strategic Purpose
Chapter 5. Culture and Strategy
Commentary on Part I The strategic position

Position Part II - STRATEGIC CHOICES
Introduction to Part II
Chapter 6. Business Strategy
Chapter 7. Corporate strategy and diversification
Chapter 8. International strategy
Chapter 9. Innovation and entrepreneurship
Chapter 10. Mergers, acquisitions and alliances
Commentary on Part II Strategic Choices

Part III - STRATEGY IN ACTION
Introduction to Part III
Chapter 11. Evaluation strategies
Chapter 12. Strategy development processes
Chapter 13 Organising for success
Chapter 14. Leadership and strategic change
Chapter 15. The practice of strategy
Commentary on Part III Strategy in Action

ISBN: 9780273732020 (pbk.) 0273737023 (pbk.)

Subjects--Topical Terms:
Strategic planning.
Business planninh
Corporate planning

LC Class. No.: HD30.28 / .J64