MKTG3 : student edition [Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel].

By:

Charles W Lamb

Contributor(s):

Material type:

TextPublication details: Mason, OH : South-Western Cengage Learning, 2009.Edition: 2009-2010 edDescription: 326, [40] pages : color illustrations ; 28 cmISBN:

9781439040539

LOC classification:

HF5415 .H13

Contents:

Part One. The World of Marketing -- 1. Overview of Marketing -- 2. Strategic Planning for Competitive Advantage -- 3. Social Responsibility, Ethics, and the Marketing Environment -- 4. Developing a Global Vision -- Part Two. Analyzing Market Opportunities -- 5. Consumer Decision Making -- 6. Business Marketing -- 7. Segmenting and Targeting Markets -- 8. Decision Support Systems and Marketing Research -- Part Three. Product Decisions -- 9. Product Concepts -- 10. Developing and Managing Products -- 11. Services and Nonprofit Organization Marketing -- Part Four. Place (Distribution) Decisions -- 12. Marketing Channels and Supply Chain Management -- 13. Retailing -- Part Five. Promotion Decisions -- 14. Integrated Marketing Communication -- 15. Advertising and Public Relations -- 16. Sales Promotion and Personal Selling -- Part Six. Pricing Decisions -- 17. Pricing Concepts -- 18. Setting the Right Price -- Part Seven. Technology-Driven Marketing -- 19. Customer Relationship Management.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Methodist University Library Main General Stacks		Reference		HF5415 .H13 (Browse shelf(Opens below))					Available			38305

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Previous	HF5415 .E65 Promotional strategy :	HF5415 .E65 Promotional strategy :	HF5415 .F14 Foundations of marketing	HF5415 .H13 MKTG3 :	HF5415 .H55 Handbook of Customer satisfaction	HF5415 .H55 Handbook of Customer satisfaction	HF5415 .J35 Encyclopedia of customer relationship management	Next

Part One. The World of Marketing --
1. Overview of Marketing --
2. Strategic Planning for Competitive Advantage --
3. Social Responsibility, Ethics, and the Marketing Environment --
4. Developing a Global Vision --
Part Two. Analyzing Market Opportunities --
5. Consumer Decision Making --
6. Business Marketing --
7. Segmenting and Targeting Markets --
8. Decision Support Systems and Marketing Research --
Part Three. Product Decisions --
9. Product Concepts --
10. Developing and Managing Products --
11. Services and Nonprofit Organization Marketing --
Part Four. Place (Distribution) Decisions --
12. Marketing Channels and Supply Chain Management --
13. Retailing --
Part Five. Promotion Decisions --
14. Integrated Marketing Communication --
15. Advertising and Public Relations --
16. Sales Promotion and Personal Selling --
Part Six. Pricing Decisions --
17. Pricing Concepts --
18. Setting the Right Price --
Part Seven. Technology-Driven Marketing --
19. Customer Relationship Management.

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