MKTG3 : (Record no. 1589)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01577nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781439040539 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .H13 |
| 100 ## - AUTHOR | |
| Personal name | Charles W Lamb |
| 245 ## - TITLE | |
| Title | MKTG3 : |
| Remainder of title | student edition |
| Statement of responsibility, etc | [Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel]. |
| 250 ## - EDITION | |
| Edition statement | 2009-2010 ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Mason, OH : |
| Name of publisher | South-Western Cengage Learning, |
| Year of publication | 2009. |
| 300 ## - DESCRIPTION | |
| Number of Pages | 326, [40] pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part One. The World of Marketing --<br/>1. Overview of Marketing --<br/>2. Strategic Planning for Competitive Advantage --<br/>3. Social Responsibility, Ethics, and the Marketing Environment --<br/>4. Developing a Global Vision --<br/>Part Two. Analyzing Market Opportunities --<br/>5. Consumer Decision Making --<br/>6. Business Marketing --<br/>7. Segmenting and Targeting Markets --<br/>8. Decision Support Systems and Marketing Research --<br/>Part Three. Product Decisions --<br/>9. Product Concepts --<br/>10. Developing and Managing Products --<br/>11. Services and Nonprofit Organization Marketing --<br/>Part Four. Place (Distribution) Decisions --<br/>12. Marketing Channels and Supply Chain Management --<br/>13. Retailing --<br/>Part Five. Promotion Decisions --<br/>14. Integrated Marketing Communication --<br/>15. Advertising and Public Relations --<br/>16. Sales Promotion and Personal Selling --<br/>Part Six. Pricing Decisions --<br/>17. Pricing Concepts --<br/>18. Setting the Right Price --<br/>Part Seven. Technology-Driven Marketing --<br/>19. Customer Relationship Management. |
| 700 ## - OTHER AUTHORS | |
| Personal name | Charles W Lamb; |
| 710 ## - OTHER AUTHORS | |
| OTHER AUTHORS | Joseph F Hair; |
| 711 ## - OTHER AUTHORS | |
| OTHER AUTHORS | Carl McDaniel, Jr. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 10/09/2013 | HF5415 .H13 | 38305 | Books |