Strategic management concept and cases Fred R. David
Material type:
TextPublication details: Upper Saddle River, N.J. Pearson Prentice Hall 2007Edition: 11thDescription: xxxi, 393p. : ill., 26cmISBN: - 0131869493
- HD30.28 .D385
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| HD30.28 .D28 Strategic management : | HD30.28 .D28 Strategic management | HD30.28 .D385 Strategic management : | HD30.28 .D385 Strategic management | HD30.28 .D3965 Business models made easy / | HD30.28 .D45 Strategic management : text and cases | HD30.28 .D45 Strategic management : text and cases |
Includes index
Part 1: Overview of Strategic Management
Chapter 1. The Nature of Strategic Management Cohesion Case: Google Inc. - 2005
Part 2: Strategy Formulation
Chapter 2. The Business Vision and Mission
Chapter 3. The External Assessment
Chapter 4. The Internal Assessment
Chapter 5. Strategies in Action
Chapter 6. Strategy Analysis and Choice
Part 3: Strategy Implementation
Chapter 7. Implementing Strategies: Management and Operations Issues
Chapter 8. Implementing Strategies: Marketing, finance/Accounting, R&D, and MIS Issues
Part 4: Strategy Evaluation
Chapter 9. Strategy Review, Evaluation, and Control
Part 5: Strategic Management Case Analysis. How to prepare and Present a Case Analysis
Index
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