Strategic management
David, Fred R.
Strategic management concept and cases Fred R. David - 11th - Upper Saddle River, N.J. Pearson Prentice Hall 2007 - xxxi, 393p. : ill., 26cm
Includes index
Part 1: Overview of Strategic Management
Chapter 1. The Nature of Strategic Management Cohesion Case: Google Inc. - 2005
Part 2: Strategy Formulation
Chapter 2. The Business Vision and Mission
Chapter 3. The External Assessment
Chapter 4. The Internal Assessment
Chapter 5. Strategies in Action
Chapter 6. Strategy Analysis and Choice
Part 3: Strategy Implementation
Chapter 7. Implementing Strategies: Management and Operations Issues
Chapter 8. Implementing Strategies: Marketing, finance/Accounting, R&D, and MIS Issues
Part 4: Strategy Evaluation
Chapter 9. Strategy Review, Evaluation, and Control
Part 5: Strategic Management Case Analysis. How to prepare and Present a Case Analysis
Index
0131869493
Strategic management
HD30.28 / .D385
Strategic management concept and cases Fred R. David - 11th - Upper Saddle River, N.J. Pearson Prentice Hall 2007 - xxxi, 393p. : ill., 26cm
Includes index
Part 1: Overview of Strategic Management
Chapter 1. The Nature of Strategic Management Cohesion Case: Google Inc. - 2005
Part 2: Strategy Formulation
Chapter 2. The Business Vision and Mission
Chapter 3. The External Assessment
Chapter 4. The Internal Assessment
Chapter 5. Strategies in Action
Chapter 6. Strategy Analysis and Choice
Part 3: Strategy Implementation
Chapter 7. Implementing Strategies: Management and Operations Issues
Chapter 8. Implementing Strategies: Marketing, finance/Accounting, R&D, and MIS Issues
Part 4: Strategy Evaluation
Chapter 9. Strategy Review, Evaluation, and Control
Part 5: Strategic Management Case Analysis. How to prepare and Present a Case Analysis
Index
0131869493
Strategic management
HD30.28 / .D385