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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

By: Contributor(s): Material type: TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1998.Edition: 5th edDescription: xxix, 860, 16 p. : ill., maps (some col.) ; 27 cmISBN:
  • 0030244013
ISSN:
  • 9780030244018
Subject(s): LOC classification:
  • HF1416 .C953
Contents:
Part I: The International Environment. The International Marketing Imperative. Appendix A: Basics of Marketing. Appendix B: Geography and International Marketing. International Trade Institutions and U.S. Trade Policy. The Cultural Environment. The Economic Environment. The Financial Environment. The Political and Legal Environment. Part II: Beginning International Marketing Activities. Building the Knowledge Base. Appendix A: Monitors of International Issues. Appendix B: International Data Base Information. Appendix C: Internet Addresses for International Marketing Research. The Export Process. Product Adaptation. Export Pricing Strategies. Communication Strategies. Channels and Distribution Strategies. Licensing, Franchising and Export Intermediaries. Part III: Global Marketing Management. Marketing Research and Strategic Planning. Global Market Expansion. Product and Brand Management. Services Marketing. Global Pricing Strategies. Logistics. Promotional Strategies. Organisation, Implementation and Control. Part IV: Transitions in Marketing. Countertrade. Newly Emerging Markets. The Future.
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Books Methodist University Library Main General Stacks Reference HF1416 .C953 (Browse shelf(Opens below)) Available 12481

One folded col. map in pocket.

Part I: The International Environment. The International Marketing Imperative. Appendix A: Basics of Marketing. Appendix B: Geography and International Marketing. International Trade Institutions and U.S. Trade Policy. The Cultural Environment. The Economic Environment. The Financial Environment. The Political and Legal Environment. Part II: Beginning International Marketing Activities. Building the Knowledge Base. Appendix A: Monitors of International Issues. Appendix B: International Data Base Information. Appendix C: Internet Addresses for International Marketing Research. The Export Process. Product Adaptation. Export Pricing Strategies. Communication Strategies. Channels and Distribution Strategies. Licensing, Franchising and Export Intermediaries. Part III: Global Marketing Management. Marketing Research and Strategic Planning. Global Market Expansion. Product and Brand Management. Services Marketing. Global Pricing Strategies. Logistics. Promotional Strategies. Organisation, Implementation and Control. Part IV: Transitions in Marketing. Countertrade. Newly Emerging Markets. The Future.

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