International marketing / (Record no. 1476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01722cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030244013 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780030244018 |
| 050 00 - CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .C953 |
| 100 1# - AUTHOR | |
| Personal name | Czinkota, Michael R. |
| 245 10 - TITLE | |
| Title | International marketing / |
| Statement of responsibility, etc | Michael R. Czinkota, Ilkka A. Ronkainen. |
| 250 ## - EDITION | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Fort Worth : |
| Name of publisher | Dryden Press, |
| Year of publication | c1998. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxix, 860, 16 p. : |
| Other physical details | ill., maps (some col.) ; |
| Dimensions | 27 cm. |
| 440 #4 - SERIES | |
| SERIES | The Dryden Press series in marketing |
| 500 ## - NOTES | |
| General note | One folded col. map in pocket. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part I: The International Environment. The International Marketing Imperative. Appendix A: Basics of Marketing. Appendix B: Geography and International Marketing. International Trade Institutions and U.S. Trade Policy. The Cultural Environment. The Economic Environment. The Financial Environment. The Political and Legal Environment. Part II: Beginning International Marketing Activities. Building the Knowledge Base. Appendix A: Monitors of International Issues. Appendix B: International Data Base Information. Appendix C: Internet Addresses for International Marketing Research. The Export Process. Product Adaptation. Export Pricing Strategies. Communication Strategies. Channels and Distribution Strategies. Licensing, Franchising and Export Intermediaries. Part III: Global Marketing Management. Marketing Research and Strategic Planning. Global Market Expansion. Product and Brand Management. Services Marketing. Global Pricing Strategies. Logistics. Promotional Strategies. Organisation, Implementation and Control. Part IV: Transitions in Marketing. Countertrade. Newly Emerging Markets. The Future. |
| 650 #0 - SUBJECTS | |
| Topical Term | Export marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Ronkainen, Ilkka A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 18/12/2003 | HF1416 .C953 | 12481 | Books |