Modern Marketing Research Saransh, Pandit
Material type:
TextPublication details: New Delhi Arise Publishers and DistributorsDescription: 400p 23cmISBN: - 8189557874
- 9788189557874
- HF5415.2
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415.2 (Browse shelf(Opens below)) | Available | 23972 |
Browsing Methodist University Library Main shelves,Shelving location: General Stacks,Collection: Reference Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.153 .G77 New product development checklists : | HF5415.153 .G78 new product development: responding to market demand | HF5415.153 .T36 Managing product and service department : | HF5415.2 Modern Marketing Research | HF5415.2 Marketing research / | HF5415.2 .B779 Marketing research / | HF5415.2 .B779 Marketing research / |
Preface 1
Ethics in Marketing Research 1
Organisation of the marketing Research Function 34
Data Collection methods: Personal Interviews 50
Data Collection method: Mail Survey
Data Collection method: Telephone Surveys 85
Quality Control 114
Consumer Panels 140
Planning Field Operations 163
Statistical Analysis of relationships 182
Marketing Information systems 213
The functions of marketing research 231
Measuring purchase behavior 252
The communication of your research findings 274
Probability sampling 289
Assessing the value of additional information 313
Ordinal methods in multidimensional scaling 331
Services marketing 361
There are no comments on this title.