Modern Marketing Research
Saransh, Pandit
Modern Marketing Research Saransh, Pandit - New Delhi Arise Publishers and Distributors - 400p 23cm
Preface 1
Ethics in Marketing Research 1
Organisation of the marketing Research Function 34
Data Collection methods: Personal Interviews 50
Data Collection method: Mail Survey
Data Collection method: Telephone Surveys 85
Quality Control 114
Consumer Panels 140
Planning Field Operations 163
Statistical Analysis of relationships 182
Marketing Information systems 213
The functions of marketing research 231
Measuring purchase behavior 252
The communication of your research findings 274
Probability sampling 289
Assessing the value of additional information 313
Ordinal methods in multidimensional scaling 331
Services marketing 361
8189557874
9788189557874
Marketing Research--Marketing
HF5415.2
Modern Marketing Research Saransh, Pandit - New Delhi Arise Publishers and Distributors - 400p 23cm
Preface 1
Ethics in Marketing Research 1
Organisation of the marketing Research Function 34
Data Collection methods: Personal Interviews 50
Data Collection method: Mail Survey
Data Collection method: Telephone Surveys 85
Quality Control 114
Consumer Panels 140
Planning Field Operations 163
Statistical Analysis of relationships 182
Marketing Information systems 213
The functions of marketing research 231
Measuring purchase behavior 252
The communication of your research findings 274
Probability sampling 289
Assessing the value of additional information 313
Ordinal methods in multidimensional scaling 331
Services marketing 361
8189557874
9788189557874
Marketing Research--Marketing
HF5415.2