Marketing today David J. Rachman.
Material type:
TextSeries: Dryden Press series in marketingPublication details: Fort Worth, TX : Dryden Press, ©1994.Edition: 3rd edDescription: xxviii, 634 pages : color illustrations ; 28 cmISBN: - 9780030005596
- 0030976480
- HF5415 .R2354
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Methodist University Library Main General Stacks | Reference | HF5415 .R2354 (Browse shelf(Opens below)) | Available | 12881 |
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| HF5415 .P658 Marketing : | HF5415 .P658 Marketing concepts and strategies / | HF5415 .P96 Epic content marketing : | HF5415 .R2354 Marketing today | HF5415 .R322 Effective marketing / | HF5415 .R3233 Principles of marketing / | HF5415 .S745 Marketing |
Includes index
The importance and scope of marketing --
Marketing management and planning --
Environments for marketing strategies --
International marketing --
Market segmentation and sales forecasting --
Information for marketing decisions --
Consumer buying behavior --
Organizational buying behavior --
Product management --
New product development --
Service and nonprofit marketing --
Pricing concepts and practices --
Channels and wholesaling --
Retail marketing: Structure and management --
Distributing goods --
Marketing communication: The promotional mix and sales promotion --
Advertising, media, and publicity --
Personal selling and sales management.
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