Marketing today (Record no. 1355)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01211nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780030005596 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0030976480 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .R2354 |
| 100 ## - AUTHOR | |
| Personal name | David J. Rachman. |
| 245 ## - TITLE | |
| Title | Marketing today |
| Statement of responsibility, etc | David J. Rachman. |
| 250 ## - EDITION | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Fort Worth, TX : |
| Name of publisher | Dryden Press, |
| Year of publication | ©1994. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxviii, 634 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 440 ## - SERIES | |
| SERIES | Dryden Press series in marketing. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | The importance and scope of marketing --<br/>Marketing management and planning --<br/>Environments for marketing strategies --<br/>International marketing --<br/>Market segmentation and sales forecasting --<br/>Information for marketing decisions --<br/>Consumer buying behavior --<br/>Organizational buying behavior --<br/>Product management --<br/>New product development --<br/>Service and nonprofit marketing --<br/>Pricing concepts and practices --<br/>Channels and wholesaling --<br/>Retail marketing: Structure and management --<br/>Distributing goods --<br/>Marketing communication: The promotional mix and sales promotion --<br/>Advertising, media, and publicity --<br/>Personal selling and sales management. |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing. |
| General subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 08/12/2003 | HF5415 .R2354 | 12881 | Books |