Includes index

Chapter 1 An overview of strategic marketing 1
Chapter 2 The marketing environment 25
Chapter 3 Marketing ethics social responsibility 51
Chapter 4 Global Markets and international marketing 77
Chapter 5 Information systems and marketing research 104
Chapter 6 Consumer buying behavior 130
Chapter 7 Organizational markets and buying behavior 153
Chapter 8 Target markets: segmentation and evaluation 173
Chapter 9 Product concepts 204
Chapter 10 Developing and managing products 225
Chapter 11 Branding and packing 248
Chapter 12 Services 272
Chapter 13 Marketing channels 298
Chapter 14 Wholesaling 321
Chapter 15 Retailing 342
Chapter 16 Physical distribution 367
Chapter 17 Promotion: An overview 392
Chapter 18 Advertising and public relations 414
Chapter 19 Personal selling and sales promotion 441
Chapter 20 Pricing concepts 470
Chapter 21 Setting prices 489
Chapter 22 Strategic market planning 516
Chapter 23 Marketing implementation and control 544
Chapter 24 Marketing and the internet 575
Appendix A Careers in marketing 577
Appendix B Financial analysis in marketing 589
Appendix C Sample marketing plan 598
Glossary 606
Notes 623 Name index 642
Subject index 656