Marketing : (Record no. 1353)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01830nam a22002177a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 039578574-x |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0395837936 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0395836840 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0395854733 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .P658 |
| 100 1# - AUTHOR | |
| Personal name | Pride, William M. |
| 245 10 - TITLE | |
| Title | Marketing : |
| Remainder of title | concepts and strategies / |
| Statement of responsibility, etc | William M. Pride, O.C. Ferrell. |
| 250 ## - EDITION | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | Houghton Mufflin, |
| Year of publication | 1997. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxxii, 665p. : |
| Other physical details | ill. |
| Dimensions | 28cm |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Chapter 1 An overview of strategic marketing 1<br/>Chapter 2 The marketing environment 25<br/>Chapter 3 Marketing ethics social responsibility 51<br/>Chapter 4 Global Markets and international marketing 77<br/>Chapter 5 Information systems and marketing research 104<br/>Chapter 6 Consumer buying behavior 130<br/>Chapter 7 Organizational markets and buying behavior 153<br/>Chapter 8 Target markets: segmentation and evaluation 173<br/>Chapter 9 Product concepts 204<br/>Chapter 10 Developing and managing products 225<br/>Chapter 11 Branding and packing 248<br/>Chapter 12 Services 272<br/>Chapter 13 Marketing channels 298<br/>Chapter 14 Wholesaling 321<br/>Chapter 15 Retailing 342<br/>Chapter 16 Physical distribution 367<br/>Chapter 17 Promotion: An overview 392<br/>Chapter 18 Advertising and public relations 414<br/>Chapter 19 Personal selling and sales promotion 441<br/>Chapter 20 Pricing concepts 470<br/>Chapter 21 Setting prices 489<br/>Chapter 22 Strategic market planning 516<br/>Chapter 23 Marketing implementation and control 544 <br/>Chapter 24 Marketing and the internet 575<br/>Appendix A Careers in marketing 577<br/>Appendix B Financial analysis in marketing 589<br/>Appendix C Sample marketing plan 598<br/>Glossary 606<br/>Notes 623 Name index 642<br/>Subject index 656<br/> |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Ferrell, O. C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 08/12/2003 | HF5415 .P658 | 13257 | Books |