Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
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TextPublication details: Boston, Mass. : Irwin/McGraw-Hill, c2001.Edition: 6th edDescription: xx, 876 p. : ill. (some col.), maps ; 26 cmISBN: - 0072315571
- HF5415.13 .P44
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Methodist University Library Main General Stacks | Reference | HF5415.13 P387 (Browse shelf(Opens below)) | Available | 38924 | |||||||||||||
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| HF5415.13 .P3242 Principles of services marketing / | HF5415.13 .P3242 Principles of services marketing / | HF5415.13 .P38 Perspectives on strategic marketing management / | HF5415.13 .P387 Marketing management : | HF5415.13 .P387 Marketing management : | HF5415.13 .P387 Marketing management : | HF5415.13 .P387 Marketing management : |
Includes bibliographical references and index
Sect. I. Essentials of Marketing Management. pt. A. Introduction. Ch. 1. Strategic Planning and the Marketing Management Process. pt. B. Marketing Information, Research, and Understanding the Target Market. Ch. 2. Marketing Research: Process and Systems for Decision Making. Ch. 3. Consumer Behavior. Ch. 4. Organizational Buying. Ch. 5. Market Segmentation. pt. C. The Marketing Mix. Ch. 6. Product Strategy. Ch. 7. New Product Planning and Development. Ch. 8. Integrated Marketing Communications: Advertising and Sales Promotion. Ch. 9. Personal Selling. Ch. 10. Distribution Strategy. Ch. 11. Pricing Strategy. pt. D. Marketing in Special Fields. Ch. 12. The Marketing of Services. Ch. 13. Global Marketing.
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