Marketing management : (Record no. 1336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01313cam a22001934a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072315571 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .P44 |
| 100 1# - AUTHOR | |
| Personal name | Peter, J. Paul. |
| 245 10 - TITLE | |
| Title | Marketing management : |
| Remainder of title | knowledge and skills / |
| Statement of responsibility, etc | J. Paul Peter, James H. Donnelly, Jr. |
| 250 ## - EDITION | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston, Mass. : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | c2001. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xx, 876 p. : |
| Other physical details | ill. (some col.), maps ; |
| Dimensions | 26 cm. |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Sect. I. Essentials of Marketing Management. pt. A. Introduction. Ch. 1. Strategic Planning and the Marketing Management Process. pt. B. Marketing Information, Research, and Understanding the Target Market. Ch. 2. Marketing Research: Process and Systems for Decision Making. Ch. 3. Consumer Behavior. Ch. 4. Organizational Buying. Ch. 5. Market Segmentation. pt. C. The Marketing Mix. Ch. 6. Product Strategy. Ch. 7. New Product Planning and Development. Ch. 8. Integrated Marketing Communications: Advertising and Sales Promotion. Ch. 9. Personal Selling. Ch. 10. Distribution Strategy. Ch. 11. Pricing Strategy. pt. D. Marketing in Special Fields. Ch. 12. The Marketing of Services. Ch. 13. Global Marketing. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management |
| 700 1# - OTHER AUTHORS | |
| Personal name | Donnelly, James H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 07/10/2013 | HF5415.13 P387 | 38924 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 07/10/2013 | HF5415.13 .P387 | 12453 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 07/10/2013 | HF5415.13 .P387 | 12457 | Books |