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Marketing / Eric N. Berkowitz...[et al.].

By: Contributor(s): Material type: TextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, 1997.Edition: 5th edDescription: xxxii, 736p. : ill. 28cmISBN:
  • 0256189684
ISSN:
  • 9780256189681
Subject(s): LOC classification:
  • HF5415.M29474
Contents:
Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415.M29474 (Browse shelf(Opens below)) Available 12314
Books Methodist University Library Main General Stacks HF5415.M29474 (Browse shelf(Opens below)) Available 12315
Books Methodist University Library Tema General Stacks HF5415.M29474 (Browse shelf(Opens below)) Available 22951
Books Methodist University Library Tema HF5415.M29474 (Browse shelf(Opens below)) Available 22953
Books Methodist University Library Tema HF5415.M29474 (Browse shelf(Opens below)) Available 22952

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includes index.

Initiating the marketing process --
Understanding buyers and markets --
Targeting marketing opportunities --
Satisfying marketing opportunities --
Managing the marketing process.

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