Marketing / (Record no. 1333)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00818nam a2200241Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256189684 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780256189681 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415.M29474 |
| 100 ## - AUTHOR | |
| Personal name | Eric N Berkowitz |
| 245 00 - TITLE | |
| Title | Marketing / |
| Statement of responsibility, etc | Eric N. Berkowitz...[et al.]. |
| 250 ## - EDITION | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw Hill, |
| Year of publication | 1997. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxxii, 736p. : |
| Other physical details | ill. |
| Dimensions | 28cm |
| 440 ## - SERIES | |
| SERIES | Irwin series in marketing. |
| 500 ## - NOTES | |
| General note | includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Initiating the marketing process --<br/>Understanding buyers and markets --<br/>Targeting marketing opportunities --<br/>Satisfying marketing opportunities --<br/>Managing the marketing process. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Berkowitz, Eric N. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Kerin, Roger A. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Hartley, Steven William. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Rudelius, William. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 07/07/2000 | HF5415.M29474 | 12314 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 07/07/2000 | HF5415.M29474 | 12315 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 07/07/2000 | HF5415.M29474 | 22951 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | 14/06/2018 | HF5415.M29474 | 22953 | Books | ||||
| Methodist University Library Tema | Methodist University Library Tema | 14/06/2018 | HF5415.M29474 | 22952 | Books |