Strategic marketing : an applied perspective / Karel Jan Alsem.
Material type:
TextPublication details: Boston : McGraw-Hill, c2007.Description: xi, 324 p. : ill. ; 27 cmISBN: - 0073025860 (alk. paper)
- 9780073025865
- HF5415.13 .A435
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415.13 .A17 (Browse shelf(Opens below)) | Available | 37697 |
Browsing Methodist University Library Main shelves,Shelving location: General Stacks,Collection: Reference Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.13 Marketing management | HF5415.13 Marketing management | HF5415.13 Principles of services marketing / | HF5415.13 .A17 Strategic marketing : | HF5415.13 .A23 Strategic market management / | HF5415.13 .A523 Cases in strategic marketing management | HF5415.13 .B35 Market-based management : |
Includes index
Part One: Introduction and Market Definition1. The Strategic Marketing Planning Process2. Mission, Value Strategies, and Market DefinitionPart Two: Situation Analysis3. Internal Analysis4. Customer Analysis5. Industry Analysis6. Competitor Analysis7. Analysis of Distribution and Suppliers8. From Analysis to StrategyPart Three: Corporate Decisions and Marketing Decisions9. Corporate Objectives and Corporate Strategies10. Marketing Objectives and Marketing StrategiesPart Four: Implementation11. Objectives and Strategies for Marketing Instruments12. Organization and Implementation of Marketing
There are no comments on this title.