Strategic marketing : (Record no. 1281)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01063cam a22001694a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073025860 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073025865 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .A435 |
| 100 1# - AUTHOR | |
| Personal name | Alsem, K. J. |
| 245 10 - TITLE | |
| Title | Strategic marketing : |
| Remainder of title | an applied perspective / |
| Statement of responsibility, etc | Karel Jan Alsem. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2007. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xi, 324 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part One: Introduction and Market Definition1. The Strategic Marketing Planning Process2. Mission, Value Strategies, and Market DefinitionPart Two: Situation Analysis3. Internal Analysis4. Customer Analysis5. Industry Analysis6. Competitor Analysis7. Analysis of Distribution and Suppliers8. From Analysis to StrategyPart Three: Corporate Decisions and Marketing Decisions9. Corporate Objectives and Corporate Strategies10. Marketing Objectives and Marketing StrategiesPart Four: Implementation11. Objectives and Strategies for Marketing Instruments12. Organization and Implementation of Marketing |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 28/01/2013 | HF5415.13 .A17 | 37697 | Books |