Rural marketing environment, problems and strategies T P Gopalaswamy
Material type:
TextPublication details: New Delhi Vikas 2009.Edition: 3rd edDescription: xiii, 250 p. ill 22 cmISBN: - 9788125930976
- 8125930973
- HF5415.12 .G67
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Methodist University Library Main General Stacks | Reference | HF5415.12 .G67 (Browse shelf(Opens below)) | Available | 32711 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | HF5415.12 .G67 (Browse shelf(Opens below)) | Available | 32712 |
Includes index
Introduction 1
Rural market environment 8
Rural demand and rural market index 36
Problems in rural marketing 48
Marketing of agricultural inputs 56
Marketing of consumables durable and services 88
Marketing of agricultural produce, and rural cottage industry products 116
Role of financial institutions in rural marketing 135
Role of cooperative institutions in rural marketing 149
Rural marketing strategies 158
Social marketing and corporate social responsibility 190
Cases
Bibliography 237
Index 244
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