Rural marketing environment, problems and strategies (Record no. 1277)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01072nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788125930976 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 8125930973 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415.12 |
| Item number | .G67 |
| 100 ## - AUTHOR | |
| Personal name | T P Gopalaswamy |
| 245 ## - TITLE | |
| Title | Rural marketing environment, problems and strategies |
| Statement of responsibility, etc | T P Gopalaswamy |
| 250 ## - EDITION | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New Delhi Vikas |
| Year of publication | 2009. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xiii, 250 p. |
| Other physical details | ill |
| Dimensions | 22 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Introduction 1<br/>Rural market environment 8<br/>Rural demand and rural market index 36<br/>Problems in rural marketing 48<br/>Marketing of agricultural inputs 56<br/>Marketing of consumables durable and services 88<br/>Marketing of agricultural produce, and rural cottage industry products 116<br/>Role of financial institutions in rural marketing 135<br/>Role of cooperative institutions in rural marketing 149<br/>Rural marketing strategies 158<br/>Social marketing and corporate social responsibility 190<br/>Cases <br/>Bibliography 237<br/>Index 244 |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing -- India. |
| -- | Marketing. |
| General subdivision | India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 28/01/2011 | HF5415.12 .G67 | 32711 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 28/01/2011 | HF5415.12 .G67 | 32712 | Books |