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Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 13th edDescription: 1 v. (various pagings) :816 pages col. ill. ; 29 cmISBN: - 9780136009986
- 0136009980
- 9780131357976 (pbk.)
- 0131357972 (pbk.)
- HF5415.13 .K64
Contents:
Understanding Marketing Management --
Capturing Marketing Insights --
Connecting With Customers --
Building Strong Brands --
Shaping The Market Offerings --
Delivering Value --
Communicating Value --
Creating Successful Long-Term Growth.
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Methodist University Library Main General Stacks | Reference | Available | 32477 | ||||||||||||||
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Methodist University Library Main General Stacks | Reference | HF5415.13 .K64 (Browse shelf(Opens below)) | Checked out to Rosalyn Ankomah Agyemang (2486983910) | 03/10/2018 | 33738 | ||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HF5415.13 .K64 (Browse shelf(Opens below)) | Available | 32478 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HF5415.13 .K64 (Browse shelf(Opens below)) | Available | 33739 |
Browsing Methodist University Library Main shelves,Shelving location: General Stacks,Collection: Reference Close shelf browser (Hides shelf browser)
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| HF5415.13 .H75 Marketing management : | HF5415.13 .J35 Marketing planning & strategy / | HF5415.13 .K64 Marketing management / | HF5415.13 .K64 Marketing management / | HF5415.13 .K64 Marketing management / | HF5415.13 .K64 Marketing management / | HF5415.13 .K64 Marketing management / |
Includes index
Understanding Marketing Management --
Capturing Marketing Insights --
Connecting With Customers --
Building Strong Brands --
Shaping The Market Offerings --
Delivering Value --
Communicating Value --
Creating Successful Long-Term Growth.
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