Marketing management / (Record no. 1275)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00878cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780136009986 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0136009980 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780131357976 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131357972 (pbk.) |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 |
| 100 1# - AUTHOR | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Upper Saddle River, N.J. : |
| Name of publisher | Pearson Prentice Hall, |
| Year of publication | c2009. |
| 300 ## - DESCRIPTION | |
| Number of Pages | 1 v. (various pagings) :816 pages |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Understanding Marketing Management --<br/>Capturing Marketing Insights --<br/>Connecting With Customers --<br/>Building Strong Brands --<br/>Shaping The Market Offerings --<br/>Delivering Value --<br/>Communicating Value --<br/>Creating Successful Long-Term Growth. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Keller, Kevin Lane, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Accession Number | Koha item type | Full call number |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 28/01/2011 | 32477 | Books | |||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 28/01/2011 | 33738 | Books | HF5415.13 .K64 | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 28/01/2011 | 32478 | Books | HF5415.13 .K64 | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 28/01/2011 | 33739 | Books | HF5415.13 .K64 |