Image from Amazon.com
Managing marketing : text, cases and readings / Thomas V. Bonoma.
Material type:
TextPublication details: New York, N.Y. : Free Press, 1984.Description: xxii, 522 pages : illustrations ; 29 cmISBN: - 0029037204
- 9780029037201
- HF5415.13 .B597
Contents:
Managing marketing: An introduction 1
Marketing Actions: managing marketing sub functions 75
Managing marketing programs
Managing marketing systems and policies 349
Integration and conclusion 461
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415.13 .B597 (Browse shelf(Opens below)) | Available | 36701 |
Includes index
Managing marketing: An introduction 1
Marketing Actions: managing marketing sub functions 75
Managing marketing programs
Managing marketing systems and policies 349
Integration and conclusion 461
There are no comments on this title.
Log in to your account to post a comment.