Managing marketing : (Record no. 1260)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00729nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0029037204 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780029037201 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .B597 |
| 100 1# - AUTHOR | |
| Personal name | Bonoma, Thomas V. |
| 245 10 - TITLE | |
| Title | Managing marketing : |
| Remainder of title | text, cases and readings / |
| Statement of responsibility, etc | Thomas V. Bonoma. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York, N.Y. : |
| Name of publisher | Free Press, |
| Year of publication | 1984. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxii, 522 pages : |
| Other physical details | illustrations ; |
| Dimensions | 29 cm |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Managing marketing: An introduction 1<br/>Marketing Actions: managing marketing sub functions 75<br/>Managing marketing programs<br/>Managing marketing systems and policies 349<br/>Integration and conclusion 461 |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 27/01/2013 | HF5415.13 .B597 | 36701 | Books |