Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 7th edDescription: xiv, 665 p. : ill., maps ; 25 cmISBN: - 0256204640
- 9780256204643
- HF5415.13 .B448
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Methodist University Library Main General Stacks | HF5415.13 .B448 (Browse shelf(Opens below)) | Available | 12444 | ||||||||||||||
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Methodist University Library Main General Stacks | HF5415.13 .B448 (Browse shelf(Opens below)) | Available | 12446 | ||||||||||||||
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Methodist University Library Main General Stacks | Reference | HF5415.13 .B448 (Browse shelf(Opens below)) | Available | 12443 |
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| HF5415.13 .A523 Cases in strategic marketing management | HF5415.13 .B35 Market-based management : | HF5415.13 .B448 Cases in marketing management / | HF5415.13 .B448 Cases in marketing management / | HF5415.13 .B448 Instructor's manual to accompany Cases in marketing management | HF5415.13 .B448 Cases in marketing management / | HF5415.13 .B448 Cases in marketing management / |
Includes bibliographical references and index
pt. 1. Orientation to the Case Method --
Ch. 1. Note to the Student on the Case Method --
Ch. 2. Introduction to Marketing Decision Making --
Ch. 3. Financial Analysis for Marketing Decision Making --
Ch. 4. Case with a Student Analysis --
pt. 2. Introduction to Marketing Decision Making --
pt. 3. Marketing Information and Forecasting --
pt. 4. Product and Brand Management Decisions --
pt. 5. Distribution Decisions --
pt. 6. Promotion Decisions --
pt. 7. Pricing Decisions --
pt. 8. Public Policy and Ethical Aspects of Marketing --
pt. 9. Marketing Programs and Strategy.
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