Cases in marketing management / (Record no. 1258)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01243cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256204640 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780256204643 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .B448 |
| 100 1# - AUTHOR | |
| Personal name | Bernhardt, Kenneth L., |
| 245 10 - TITLE | |
| Title | Cases in marketing management / |
| Statement of responsibility, etc | Kenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 ## - EDITION | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Chicago : |
| Name of publisher | Irwin, |
| Year of publication | c1997. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xiv, 665 p. : |
| Other physical details | ill., maps ; |
| Dimensions | 25 cm. |
| 440 #4 - SERIES | |
| SERIES | The Irwin series in marketing |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | pt. 1. Orientation to the Case Method --<br/>Ch. 1. Note to the Student on the Case Method --<br/>Ch. 2. Introduction to Marketing Decision Making --<br/>Ch. 3. Financial Analysis for Marketing Decision Making --<br/>Ch. 4. Case with a Student Analysis --<br/>pt. 2. Introduction to Marketing Decision Making --<br/>pt. 3. Marketing Information and Forecasting --<br/>pt. 4. Product and Brand Management Decisions --<br/>pt. 5. Distribution Decisions --<br/>pt. 6. Promotion Decisions --<br/>pt. 7. Pricing Decisions --<br/>pt. 8. Public Policy and Ethical Aspects of Marketing --<br/>pt. 9. Marketing Programs and Strategy. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Decision making |
| 700 1# - OTHER AUTHORS | |
| Personal name | Kinnear, Thomas C., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 27/07/2000 | HF5415.13 .B448 | 12442 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 27/07/2000 | HF5415.13 .B448 | 12444 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 27/07/2000 | HF5415.13 .B448 | 12446 | Books | |||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 27/07/2000 | HF5415.13 .B448 | 12443 | Books |