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Microeconomics and behaviour / Robert H. Frank and Edward Cartwright.

By: Contributor(s): Material type: TextPublication details: London : McGraw-Hill Education, 2013.Description: xxvii, 110 pages : illustrations ; 27 cmISBN:
  • 9780077151546
  • 0077151542
Subject(s): LOC classification:
  • HB171.5 .F85
Contents:
Part 1: Introduction -- Thinking Like an Economist -- Supply and Demand -- Part 2: The Theory of Consumer Behavior -- Rational Consumer Choice -- Individual and Market Demand -- Applications of Rational Choice and Demand Theories -- The Economics of Information and Choice Under Uncertainty -- Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior -- Cognitive Limitations and Consumer Behavior -- Part 3: The Theory of the Firm and Market Structure -- Production -- Costs -- Perfect Competition -- Monopoly -- Imperfect Competition: A Game-Theoretic Approach -- Part 4: Factor Markets -- Labor -- Capital -- Part 5: Externalities, public good and welfare -- Externalities, Property Rights, and the Coase Theorem -- Government -- General Equilibrium and Market Efficiency (online).
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HB171.5 .F85 (Browse shelf(Opens below)) 1 Available 2014
Books Methodist University Library Main General Stacks Reference HB171.5 .F85 (Browse shelf(Opens below)) 2 Available 1987
Books Methodist University Library Main General Stacks Reference HB171.5 .F85 (Browse shelf(Opens below)) 3 Available

Includes index.

Previous edition published as: Microeconomics and behavior / Robert H. Frank. 2010.

Part 1: Introduction --
Thinking Like an Economist --
Supply and Demand --
Part 2: The Theory of Consumer Behavior --
Rational Consumer Choice --
Individual and Market Demand --
Applications of Rational Choice and Demand Theories --
The Economics of Information and Choice Under Uncertainty --
Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior --
Cognitive Limitations and Consumer Behavior --
Part 3: The Theory of the Firm and Market Structure --
Production --
Costs --
Perfect Competition --
Monopoly --
Imperfect Competition: A Game-Theoretic Approach --
Part 4: Factor Markets --
Labor --
Capital --
Part 5: Externalities, public good and welfare --
Externalities, Property Rights, and the Coase Theorem --
Government --
General Equilibrium and Market Efficiency (online).

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