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Frank, Robert H.

Microeconomics and behaviour / Robert H. Frank and Edward Cartwright. - London : McGraw-Hill Education, 2013. - xxvii, 110 pages : illustrations ; 27 cm.

Includes index. Previous edition published as: Microeconomics and behavior / Robert H. Frank. 2010.

Part 1: Introduction --
Thinking Like an Economist --
Supply and Demand --
Part 2: The Theory of Consumer Behavior --
Rational Consumer Choice --
Individual and Market Demand --
Applications of Rational Choice and Demand Theories --
The Economics of Information and Choice Under Uncertainty --
Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior --
Cognitive Limitations and Consumer Behavior --
Part 3: The Theory of the Firm and Market Structure --
Production --
Costs --
Perfect Competition --
Monopoly --
Imperfect Competition: A Game-Theoretic Approach --
Part 4: Factor Markets --
Labor --
Capital --
Part 5: Externalities, public good and welfare --
Externalities, Property Rights, and the Coase Theorem --
Government --
General Equilibrium and Market Efficiency (online).

ISBN: 9780077151546 0077151542

Subjects--Topical Terms:
Microeconomics.
Consumer behavior.
Economic man.

LC Class. No.: HB171.5 / .F85