Marketing for public and nonprofit managers / Christopher H. Lovelock, Charles B. Weinberg.
Material type:
TextPublication details: New York : Wiley, c1984.Description: xiv, 607 p. : ill. ; 25 cmISBN: - 0471037222 :
- 9780471037224
- HF5415 .L65
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| HF5415 .L36 Marketing / | HF5415 .L57 Influencer marketing for brands : | HF5415 .L57 Influencer marketing for brands : | HF5415 .L65 Marketing for public and nonprofit managers / | HF5415 .L936 Introduction to marketing / | HF5415 .L936 Introduction to marketing / | HF5415 .M11 Marketing / |
Includes index
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