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Marketing for public and nonprofit managers /

Lovelock, Christopher H.

Marketing for public and nonprofit managers / Christopher H. Lovelock, Charles B. Weinberg. - New York : Wiley, c1984. - xiv, 607 p. : ill. ; 25 cm.

Includes index

ISBN: 0471037222 :

ISSN: 9780471037224

Subjects--Topical Terms:
Nonprofit organizations--Marketing.
Government business enterprises--Marketing.

LC Class. No.: HF5415 / .L65

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